Sales Cycle

The commercial arc of a Lab651 engagement — from inbound inquiry through signed SOW, through delivery, to client survey and testimonial.

• Quick links — MSA, discovery templates, SOW templates, change orders, NDA folder, current rates.
• Sales playbook — sales philosophy and slide templates.
• Kickoff → retrospective — the sales-starts checklist and end-of-project survey.
• NDAs — individual vs company NDA flows.
• Support contracts — pursuits folder and support template.
• Referral agreements — referral folder, agreement, payout flow.
• Client survey — active-project survey cadence.
• Testimonials — HubSpot template and testimonials doc.

One page (inquiry → signed SOW) is archived in archive/_migrated/ pending a grooming pass — see the migration plan.