Website

Website
- Weekly log in to WordPress / Lab651.com backend
  - Check for and install any plugin/theme updates
Respond to any Google/Search Console generated website errors
- WordPress Login Tools > Redirection > Add New
Website maintenance
- Graphics, text, imagery, language changes
Analytics
- Monthly & weekly KPIs
  - Google Analytics
    - Website visits
    - Page visits
  - Mouseflow
  - Email open and clickthrough rates
    - HubSpot
  - Email subscription / popup rate
Ads
- SalesHive plan B
- Google Ads
- Paid placements
- Paid landing pages
Job Postings
- Implement steps per this Hiring Process (restricted link — may need re-sharing)
- Our current career opportunities are posted via a blog post on the Join Us page.
- Template is as follows:
  - 400x400px feature image
  - #Careers Category
  - Excerpt written including (if applicable):
    - Open to Remote Work
    - Full Time Position
    - Contract-To-Hire
Blog Posts
- Scorecard: at least 1 blog posted per week
- Each blog post should have these things:
  - An internal link to another blog post
  - An external link
  - A 400x400px feature image
  - Categorized:
    - Awards
    - #30DaysofLearning
    - Our Activities
    - Our Projects
    - People (where “new hire/welcome to our team” posts live)
    - Thought Leadership
    - Careers
- Blog Templates

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