Communication
- Newsletter
- Scorecard goal of at least 1 newsletter monthly
- The Lab651 newsletter is sent out monthly via HubSpot
- There is a subscription pop up on our website (HubSpot)
- The newsletter list(s) live inside of HubSpot
- The current layout includes:
- Newsletter Templates in GDrive {create and link}
- Intro message
- Current career opportunities
- Available resources/talent
- Local events we’re attending/sponsoring/speaking at
- AppliedAI Meetup and Podcast
- Latest blog posts
- Latest projects
- Footer including all social links
- There is a subscription pop up on our website (HubSpot)
- As part of the social media scheduling, a newsletter promotion should be made 1-2 times a month.
- All closed won, lost, inquiries and leads will be added to the newsletter list via automation (Excluding the DNCs)
- Social
- Social channels currently include:
- YouTube
- Google My Business
- Schedule social media posts in 2-3 week chunks via HubSpot Social
- Daily login and monitoring for comments and tags
- Each LinkedIn Admin is allotted 100 credits a month to invite new followers
- Upkeep of social messaging, bios, tags, images, headers, “pinned posts”
- Social channels currently include:
- Email
- Currently using HubSpot’s email system in Marketing for all marketing related emails
- The ongoing emails include:
- Automations based on Deal Funnel Stage
- Each deal stage has automations created in HubSpot
- As mentioned in section Newsletter, there is also an automation to enroll all contacts in the sales funnel (who are not DNC)
- Reconnect email for old/dead contacts
- Monthly Newsletter
- Holiday customer messaging/gifts
- Automations based on Deal Funnel Stage
- Email template creation, upkeep, organization, etc. in Hubspot
- Monitor open rates and clickthrough rates
- Report weekly and monthly analytics during Sales & Marketing meeting
Podcast
- Outreach
- Guests wanting to be on podcast?
- Graphic creation
- Social share
- Headliner, Twitter, LinkedIn, YouTube
- Share in Newsletter
- Link to process